Shenzhen, China 24-26 April 2025

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Whisky & Spirit World

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A huge potential for whisky consumption in China market
The latest official figures from UK show that mainland China has become the world's 4th largest direct export market for Scotch whisky in the first half of 2021, ranking close to the US, France and Singapore. The total value of exports is up a whopping 126% on the same period in 2020 and 120% on the same period in 2019. China is considered as the largest spirits market in the world and an important emerging market for the Scotch whisky industry.

AFC Whisky & Spirit World is created to present premium alcoholic beverages to the market alongside numerous educational and entertaining on-site tasting events, for the interested trade visitors to have a deeper understanding of history, brewery and flavor altogether of the alcohol products on display.

Partners

● China National Research Institute of Food & Fermentation Industries

● UK Government

● Scottish Development International

● Bord Bia

● British Chamber of Commerce Guangdong

Whisky & Spirit Zone

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Part of Exhibitors & Brands

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Concurrent Events

● Fashion Drinks Creative Mixers

● Customised Tasting Event for VIP Guests

● Chinese Classic Cocktails "OG" To Present Whisky & Classic Cocktail & Special Blend Show

● Blind Tasting with Whisky & Spirit & Special Bartender Tasting

● Champion Flair Bartending Masterclass & Zero Base Special Blending

● China Consumer Market Forum for Whisky and Chinese Baijiu


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Contact

Koelnmesse (Beijing) Co., Ltd. Shanghai Branch
Ms. Vivienne Lee
Tel.:
+86 21 6390 6161-817
Fax: +86 21 6390 6858
vivienne.lee@koelnmesse.cn