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Forum of Foods for Plant-based Diets:
A coexistence of challenge and innovation

Plant-based food becomes a global phenomenon, the plant-based market has gradually entered a stage of development and trending period. The forum is covering market trends, industrial insights and topis sharing for furture development of plant-based foods.

  • Date: 10:00-12:00, 11 May, 2023
  • Location: Hall 8, Shenzhen World Exhibition & Convention Center
  • Organisers: CFNA, Plant Based Foods Association of CFNA, Koelnmesse (Beijing) Co., Ltd.
  • Partners: Koelnmesse (Beijing) Co., Ltd.


Starting in 2019, emerging meat alternative foods represented by plant-based foods are developing rapidly in the Chinese market, which not only opens up huge space for scenario applications of pea protein, and at the same time has great potential to consolidate China's food security, reduce carbon emissions and improve people's health, making it a sunrise industry in line with the future direction of food development in China.

In 2021, the market size of the plant-based food industry in China was approximately RMB 9 billion, an increase of 11% year-on-year, and by 2025 the market size in China is expected to reach RMB 20 billion.

Organisers & Co-organiser


China Chamber of Commerce for I/E of Foodstuffs, Native Produce and Animal By-products


Koelnmesse (Beijing) Co., Ltd.


China Plant-based Foods Association

Partners & Speakers


Chloe LIN, Sustainability/BD Director, OATLY APAC
More than 12 years of working experience in financial and strategic consulting field, incl. FE Leasing, Citic securities and Triwise capital. Joined OATLY since 2019, responsible for Sustainability APAC, incl. promoting the localization of global policies/requirements, formulating Asia sustainability strategy, and planning and implementing key projects. In the meantime, responsible for Coffee BU and Special channel BU establishment as BD Director. Foundation projects: carbon footprint at company level and product level ; factory APAC1&2 energy and water solution; waste management scheme; Pre-evaluation of LEED certification; research and comprehensive utilization of oat residue & test results of biogas production; package recycling. Other: White paper of China Oat Milk Industry; Silent Barista; Asia innovation Hub etc.


Dr. Stefan Schmale, CEO of NOIX AG

Dr. Schmale, CEO of NOIX AG, was Board Member of MEGGLE and Paulaner Brewery Group. He worked 15 years in different functions as manager in the  food and beverage industry.


JOOMA stands for INNOVATIVE, HEALTHY, and NUTRITIOUS food that provides the energy for an active and healthy lifestyle. Based on proprietary technology JOOMA develops “ALL PLANT BASED, All NATURAL, HIGH QUALITY, SUSTAINABLE” high-end products. Always striving to improve the lives of its customers without harming the environment. The parent company NOIX AG is located in Munich, Germany. Due to its innovative products and processes, NOIX AG was accepted by the German Ministry of Economics and Energy in their special program for young, innovative companies and won the Good Food Award 2021 in China.

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Ms. Astrid Prajogo, CEO of Haofood (Shanghai) Technology Co., Ltd
Haofood is a food science and technology start-up with a mission to sustain happiness from good food forever. With cutting edge technology and science, Haofood is working to produce food in a smarter and more sustainable approach, to fulfil our protein needs today, tomorrow and in the future. They are a pioneer, using peanut protein as the chief ingredients for their first innovation of plant-based chicken.  Based in Shanghai, Haofood was founded in 2020 and currently has a presence in over 2500+ outlets in China. Haofood creates their product using Innotein, their own end-to-end proprietary innovative technology, to develop a variety of plant-based products from peanuts and other plant protein that has a distinctive texture and strong umami taste profile. The result is a variety of safe, tasty, nutritious plant-based chicken products that are produced with a reduced carbon footprint.

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Mr. ZHAO Fanhong, President of Beijing Hongxi Zhiye Technology Co., Ltd

The company was established on March 12th, 2004. Its business scope includes: technology research and development of essence and seasoning for food; Technology development, consultation, service, transfer and promotion; Import and export of goods; Production and sales of essence and condiments for food.

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Prof. Weidong, South China University of Technology School of Food Science and Engineering

Guangzhou Zaoneng Biotechnology Co., Ltd. is committed to the development of biosynthesis technology and light driven cell factory technology, and realizes the commercialization of microalgae based innovative products with microalgae "bio intelligent manufacturing". The founder of the company is Professor Weidong from the school of food science and technology of South China University of technology. He is now a director of the international applied algae society and the China algae Industry Association.

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Ms. Rebecca Liang - Brinc China Alternative Protein Accelerator Program
Rebecca Liang is the principal of Brinc China Alternative Protein Accelerator. Former innovation manager of Wework Accelerator Wework labs, CO director of startup grind Shanghai, 8 years of innovation experience in business incubation.



Koelnmesse (Beijing) Co., Ltd. Shanghai Branch
Ms. Susan Liu
+86 21 6390 6161-820
Fax: +86 21 6390 6858

11 May, 2023

Forum Opening & Guests Introduction

Welcome Speech by CFNA

Welcome Speech by China Plant-based Foods Association

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OATLY's development and innovation journey

Ms. Chloe LIN

Sustainability/BD Director, OATLY APAC


Plant based yogurt market in China

Dr. Stefan Schmale

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Unleashing The Goodness of Peanut In Plant-Based Meat

Ms. Astrid Prajogo

CEO, Haofood (Shanghai) Technology Co., Ltd.

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Research and application of plant-based flavor materials

Mr. ZHAO Fanhong

President, Beijing Hongxi Zhiye Technology Co., Ltd

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Development of microalgae fermented protein products

Prof. WEI Dong

Professor, South China University of Technology

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Upstream foundation determines lower buildings - challenges and opportunities brought by supply chain and production for plant-based innovation

Ms. Rebecca LIANG
Brinc China Alternative Protein Accelerator Program