Shenzhen, China 24-26 April 2024

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China Consumer Market Forum for Whisky and Chinese Baijiu

Focus on China Consumer Market for Whisky and Chinese Baijiu

  • Date: 10:00-12:30, 11 May, 2023
  • Location: Hall 8, Shenzhen World Exhibition & Convention Center
  • Organisers: China National Research Institute of Food and Fermentation Industries
  • Partners: FFIC, SINOLIGHT, Koelnmesse

Conference Introduction

“China Consumer Market Forum for Whisky and Chinese Baijiu” will be held by China National Research Institute of Food and Fermentation Industries during ANUFOOD China 2023. The forum will focus on whisky consumption trends, market analysis, whisky and Chinese Baijiu technology analysis and other issues to carry out interpretation and elaboration. Those keynote speakers are from fields as Bord Bia, JD Big Data Research Institute, positions as national-level sommelier, master bartender, etc.


Organizer and co-organisers

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China National Research Institute of Food and Fermentation Industries

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China Information Center of Food and Fermentation Industries

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Koelnmesse

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SINOLIGHT

Supporting organisations

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Irish Food Board

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Scottish Development International

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JD Institute of Consumer and Industrial Development


Attendees

Wine importers, supply chain; retailors;  hotels/resorts; restaurants/cafe; bars/music bars/lounges; clubs; e-commerce/new media, etc.


ANUFOOD China

Contact us

China National Research Institute of Food and Fermentation Industries

Mr. Bingran Song
Tel.: +86 188 1115 2209
E-mail: bingransong@163.com



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Welcom Address


Mr. Cheng Chi

Chief Expert from China National Research Institute of Food and Fermentation Industries


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Innovation Consumption Trend of Chinese Baijiu


Mr. Song Shuyu

Chairman of China Alcoholic Drinks Association


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Growth of Irish Whisky in China


Mr. Conor O'Sullivan

Director in China, Bord Bia - the Irish Food Board



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2021 Online Alcohol Consumption Report - High-End, Lightweight And Daily Trend of Alcohol Consumption


Mr. Liu Hui

Director, JD Big Data Research Insititute


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Scotch Whisky Export to China: Trends And Insights 2022


Ms. Tiffany Fu

Consumer Head, China, Scottish Development International


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Feel The Pulse of Japanese Whisky


Mr. Kin-san

The holder of The Scottish Quaich, the member of the American Writ, and the member of Japan bartender association and international bartender association




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Insight Into Scotch Whisky


Mr. Fang Han

Senior Brand Ambassador, Certified Lecturer of Diageo Whisky




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The Scientific Basis for Distinctive Flavour of Wuliangye, A Typical Representative of Chinese Baijiu


Mr. Zheng Jia

Deputy Director of Technology Center of Wuliangye Co., Ltd.


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History And Current Situation of Chinese Whisky


Mr. Sun Fangxun

Senior Engineer, member of China Wine Technical Advisory Committee