Forum IntroductionWith the accelerated growth of China's F&B and catering industry, chain restaurant brands gradually stepped into the "Mega" stage, evolving from thousands to Ten-Th
Forum Introduction
With the accelerated growth of China's F&B and catering industry, chain restaurant brands gradually stepped into the "Mega" stage, evolving from thousands to Ten-Thousand scale. Hosted by Catering O2O, the Mega Restaurants, experts and domestic leading brands' founders will be invited to share strategic and marketing campaign, industry and market development. With the further expansion of the scale of China's F&B and catering industry, chain restaurants have stepped into the era of the "Mega" stage, evolving from thousands to Ten-Thousand scale. According to statistics, seven domestic catering brands have entered the "Mega" stage, including Ruixing Coffee, which has broken through 10,000 shops, and the Honey Snow Ice City, Wallace and Chicken Fillet, which have more than 20,000 shops. Based on this, Catering O2O jointly held the Mega Restaurant Chains Development & Catering Global Expansion Forum in Shenzhen with Koelnmesse and expert mentors to discuss the underlying logic of Mega Restaurant chain. |
Topic Covering
- The basic logic of Mega Restaurant Chain - Categories with the potential to become a mega restaurant chain brand - Establishment of supply chain and organizational capability |
Organisers & Partners
 |  |
| O2O | Koelnmesse |
 | ContactKoelnmesse (Beijing) Co., Ltd. Shanghai Branch Ms. Vanessa Long |
| 时间 | 主题 | 嘉宾 |
| 9:00-9:10 | Welcome Message | |
| 9:10-9:40 | Opportunities and challenges of Éxpanding into the United States | Mr. Wang President of the Chinese Cuisine Exchange Association in the United States |
| 9:40-10:10 | The Current Situation and Rising Path of the Indonesian Catering industry | Mr. Longjle Fomer Vice President, Luckin Coffee, Chief Advisor, Tomoro Coffee |
| 10:10-10:40 | Why is Singapore the First Choice for the Catering Industry to Go Global | Mr. Zhou Pengbang First Taste Corsulting Singapore |
| 10:40-11:20 | Mysterious | |
| 11:20-12:20 | The Growth Path of Hong Kong Catering industry: Expanding, into Mainland china or Developing | Mr. Tommy General Manager, Hong Kong Taixing Group Mr. Tony Representatives, Explore Fish and Yao Sour Fish in Hong Kong |
| 14:00-14:25 | The Underlying Logic of the "Ten Thousand Stores" Model | Mr. Chen Zhigiang Founder, Ten Thousand Stores Profit Conulting |
| 14:25-14:50 | Analysis of Catering Investment in 2023 and Investment Logic for 2024 | Mr. Zheng Zhong Managing Partner, Maixing Investment |
| 14:50-15:15 | Creating a"Self-Driven" Chain Fission Organization | Mr. Cui Dong Dream Chief Mentor, Meixue Bingcheng |
| 15:15-16:15 | Roundtable Salon: What is the Path to Ten Thousand Stores for aThousand-Store Chain? | Host: Mr, Chang Yongbing, Consultant, Thousand-Store Chain Mr, Yang Guofu,Founder, Yang Guofu Mr. Wang Kuan, Founder, Xijie Deep-Fried Skewers Mr. Li Hongwei,Founder, Mengziyuan Mr. Xiang Huiqiang,Co-Founder, Yaojiwang |
| 16:15-16:40 | Supply Chain:The Foundation Quality of China's Ten Thousand-Store Chain | Mr. Gong Li CEO, Shuhai Supply Chain |
| 16:40-17:05 | Partnership System Achieving Thousands of Cities and Ten Thousand Stores | Ms. Hong Fengping Legal Advisor, Hua Laoshi, Founder, Jin Xiaofeng Law Firm |
| 17:05-18:00 | Roundtable Salon: Exploring the Expansion of Chinese Catering Industry Overseas.What Pitfalls Are There in Opening Stores Abroad? | Mr. Luo Huashan, 020 Catering Expert Participants: Naixue, HEYTEA, Jiagengji, Chen Pengpeng, Baheli |
